These Diamonds are Made of Dead People


Lenticular print, 3.5" x 5"

News organizations test multiple headlines for the same story when publishing articles online. These alternative leads run for a short time until one shows evidence of receiving the most clicks. The most effective combination of keywords can increase readership of an article by up to 1000%.

This print is an analog representation of this A/B testing process.

"These Diamonds are Made of Dead People," New York Post, Oct. 25, 2016

A/B testing data from Surya Mattu
Twitter bot:
NY Post Poetics @nypostpoetics