Social Media is Killing Your Personal Life

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Lenticular print, 3.5" x 5"

News organizations test multiple headlines for the same story when publishing articles online. These alternative leads run for a short time until one shows evidence of receiving the most clicks. The most effective combination of keywords can increase readership of an article by up to 1000%.

This print is an analog representation of this A/B testing process.

"How Social Media is Destroying the Lives of Teen Girls," New York Post, Feb 21, 2016

A/B testing data from Surya Mattu
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NY Post Poetics @nypostpoetics